Burning Man is a network of people inspired by the values
reflected in the
Ten Principles
and united in the pursuit of a more creative and connected
existence in the world. Throughout the year we work to
build Black Rock City, home of the largest annual Burning
Man gathering, and nurture the distinctive culture
emerging from that experience. The hub of this global
network is the 501(c)(3) non-profit Burning Man Project,
headquartered in San Francisco, California.
Mission Statement
The mission of the Burning Man organization is to
facilitate and extend the culture that has issued from the
Burning Man event into the larger world.
Vision
The Burning Man organization will bring experiences to
people in grand, awe-inspiring and joyful ways that lift
the human spirit, address social problems and inspire a
sense of culture, community and personal engagement.
Program Areas
Burning Man provides infrastructural tools and frameworks
to support local communities in applying the Ten
Principles through
six interconnected program areas, including Arts, Civic Involvement, Culture, Education,
Philosophical Center and Social Enterprise.
Board of Directors as of December 31, 2014
Will Roger Peterson, Chairman of the Board
Will Roger is a co-founder of
Burning Man and the Chairman of the Board of
Directors, the nonprofit organization that serves
as the network node for the worldwide Burning Man
movement. Will participated in his first Burning
Man event in 1994, and became the founder and
first manager of the Black Rock City Department of
Public Works, responsible for pre- and post-event
construction, logistics, and production of the
ephemeral city in Nevada. Will is also deeply
involved in efforts related to the conservation of
the Black Rock Desert, the largest National
Conservation Area in the United States. Will has
served as Vice-President of Friends of the Black
Rock Desert and as Chairman of the Bureau of Land
Management’s Sierra Front-North Western Great
Basin Resource Advisory Council, and is a member
of a subgroup of the BLM’s Resource Advisory
Council. He frequently represents Burning Man with
federal, state, and local officials. He says,
“Northern Nevada has and will continue to be
positively influenced by Burning Man’s culture,
art, and community. This has become a year-round
effect manifested in public art, Burner-run
businesses, and a celebration of artistic
intention.”
Will Roger is also an accomplished photographer
and has had a number of individual photography
shows and exhibits. Prior to his involvement
with Burning Man, he worked as an Associate
Professor and Assistant Director of the
Rochester Institute of Technology. He lives with
his wife and fellow Burning Man co-founder,
Crimson Rose, in Oakland, CA and Gerlach, NV.
Larry Harvey, President of the Board, Chief
Philosophical Officer
Larry Harvey is a co-founder of
Burning Man and the Chief Philosophical Officer of
the Burning Man Project. A thoughtful visionary
whose focus is perpetuation of Burning Man
culture, Harvey began a modest art project to
build and burn an effigy on San Francisco’s Baker
Beach in 1986. Nearly three decades later, the
event he initiated has become a global force on
six continents in over fifty countries, and has
had a dramatic impact on art, technology, and
society. An acute observer of individual and
social behavior, Larry also wrote the Ten
Principles of Burning Man as a description of the
practices that emerged from this vibrant social
experiment.
Larry is Burning Man Project’s President of the
Board of Directors. He also co-founded and
chaired the Black Rock Arts Foundation. In 2013
he co-founded the Burning Man Project, and was
instrumental in the transition to a 501c3
nonprofit organization which now operates with
70+ year-round staff and a budget of $30+
million. He is currently Board President, and
heads the Philosophical Center, which works to
preserve and disseminate Burning Man’s unique
culture. He also writes and produces Burning
Man’s annual art theme, supervises the design of
the iconic Man sculpture and its infrastructure.
Larry is well-known as a thoughtful and
provocative writer and public speaker. He has
represented Burning Man at renowned institutions
of higher learning, museums, conferences, and
other cultural crossroads. Among many other
engagements, he has spoken at Harvard
University, Columbia University, Walker Art
Center, The Commonwealth Club of California, The
Long Now Foundation, The Economist World in
Conference, the Oxford Student Union, London’s
Southbank Center, and Austin’s South by
Southwest Conference. In 2014, he was
interviewed on television by Charlie Rose, and
is frequently quoted in the media as the voice
of Burning Man. He lives in San Francisco.
Crimson Rose Peterson, Secretary
Crimson Rose is a co-founder of
Burning Man and the Black Rock Arts Foundation
(BRAF), and serves as the Secretary of the Board
of Directors. She has focused on the arts and
artistic expression for her entire career as an
artist and model, maker and muse. Crimson began
participating in Burning Man as a fire dancer in
1991, and since then she has overseen all aspects
of things that burn in Black Rock City, including
the ritual generation of the flame and leading the
procession for the lighting of the Man. She
developed the organization’s Art Department,
encompassing everything that supports art from a
structural, organizational, financial and creative
point of view. Crimson has also been a crucial
catalyst for Burning Man art in the world,
supporting civic engagement through participatory
art. She often speaks about Burning Man art to the
press and cultural organizations. A few of her
recent public speaking engagements have been at
The MURAL International Public Art Festival in
Montreal, Canada; she gave a keynote speech for
the docents of the Los Angeles County Museum of
Modern Art (LACMA), and at ArtPrize in Grand
Rapids, MI she was on a panel of judges on a live
TV show. A champion of interactive art, Crimson is
an advocate for the importance of art in society,
“The participants’ interaction completes the
artwork – and it is our job to protect that
relationship.” Crimson lives in Gerlach, Nevada
and Oakland, California with her husband, Will
Roger.
Marian Goodell, Chief Engagement Officer
Marian Goodell is a co-founder of
Burning Man and the Chief Engagement Officer (CEO)
of the Burning Man Project, responsible for the
year-round staff of 70+ employees, and an annual
operating budget of $30+million. Marian has been
involved with Burning Man since 1995. She has
served as Director of Business and Communications,
and oversaw the Black Rock City Department of
Public Works. She initiated the development of the
Burning Man Global Network, which supports more
than 250 representatives in 30 countries. Marian
is a founding board member of the Black Rock Arts
Foundation (BRAF), and Black Rock Solar. She is
currently leading the organization’s efforts to
extend the Burning Man ethos throughout the world.
“Burning Man is a way of life; a way of looking at
yourself in the context of others which will often
provoke a profound understanding of your potential
impact on the world.”
Marian holds a BA in Creative Writing from
Goucher College in Baltimore, MD and an MFA in
photography from Academy of Art University in
San Francisco. Marian loves cats (like, a lot)
and makes her base camp in San Francisco.
Harley K. Dubois, Chief Transition Officer
A co-founder of Burning Man,
Harley K. Dubois has over 25
years of project management and city planning
experience. Harley first stepped onto the playa in
1991. As the City Manager of Black Rock City for
10 years, Harley oversaw both the Playa Safety
Council and Community Services departments,
ensuring the citizens of BRC are happy and safe,
including ingress, life on playa, and egress. She
originated theme camp placement, the Greeters,
Playa Info, and Burning Man Information Radio, and
has kindled the development of other key Community
Service teams. Harley also created and maintains a
comprehensive training and self-development
program for the Burning Man staff, fostering
volunteerism and cross-departmental communication.
Harley was a co-founder of the Black Rock Arts
Foundation (BRAF), now Burning Man Arts, where
she created and chaired the Grants to Artists
committee and acted as the foundation’s
liaison with the Burning Man Project. She worked
closely with the Executive Director and other
staff members in conducting day-to-day
operations. As Chief Transition Officer Harley
was responsible for guiding the transition of
Black Rock City LLC, BRAF, and Burners Without
Borders into the Burning Man Project. She helped
to complete the merging of art related programs
into a unified Burning Man Arts program. Harley
is passionate about seeing volunteerism fully
integrated into all BMP operations, and is
continuing to integrate and develop BMP programs
and infrastructure to support Burning Man’s role
as a network node for the community’s global
expansion. “When you have the opportunity to
have a job that is meaningful and has a positive
impact, it’s really hard to do anything else.”
Harley has an extensive background in the visual
and performing arts, and has been a fitness
director and a San Francisco fire fighter. She
lives in San Francisco with her husband,
daughter, dog and two cats.
Michael Mikel, Vice President
Michael Mikel is a co-founder of
Burning Man and a Vice President of the Board of
Directors. He is a historian, and a futurist with
an interest in technology and social communities.
Michael, who joined Burning Man in 1988 and was
instrumental in bringing the event to the Black
Rock Desert, is responsible for a number of
Burning Man ‘firsts.’ In 1991 his concept car,
the “5:04 PM” was the first Art Car in Black Rock
City. In 1992 he edited the first on-site
newspaper and founded the Black Rock Rangers. He
introduced containerized storage and transport in
1997 and in 2001, visited regional groups across
America as an ambassador for Burning Man. In 2008
he managed the development of Burning Man’s
presence in the virtual world of Second Life.
Prior to Burning Man, Michael was involved with
numerous San Francisco social, countercultural
and technological institutions. Michael began
his career in the 1970s as an electromechanical
systems engineer for Fairchild Semiconductor,
working on precursors of the personal computer
in nascent Silicon Valley. As a content
contributor and social
catalyst, his work influenced the founders of
many media and technology startups. With a
keen interest in culture jamming, he was a
founding member of the Cacophony Society, a crew
member of Survival Research Labs machine
performance group and a member of the
underground Billboard Liberation Front.
“In order for this planet to survive we
need to reach thousands… hundreds of
thousands. We are giving our lives to
it. It’s that important.” Michael
lives with his wife, Dusty, in San Francisco and
Reno, Nevada. He is best known by his playa
persona “Danger Ranger”.
Terry Gross, Vice President
Terry Gross is a litigation and
civil liberties attorney who also works on
large-scale Burning Man art. As founder of Gross,
Belsky, Alonso, LLP., he focuses on copyright,
trademark, and media law in the digital age. He is
also an expert in intellectual property law, and
represents artists, authors, and performers in
contracts, negotiation and sale of motion picture
and television rights. Terry has been deeply
involved with Burning Man since 1997, serving as
General Counsel to Black Rock City, LLC and as
Vice President of the Burning Man Board of
Directors. He has been an essential negotiator,
advisor and litigator for managing Burning Man’s
intellectual property. Working as Lightning
Clearwater III with Melissa Barron and Gregg
Fleischman, he has been the lead artist on three
major Burning Man art installations: the Temple of
Whollyness (2013,) the Otic Oasis, (2011, 2012,
2014) and the Man Base Pistil, (2012.)
Lightning received his BS in Computer Science
from Brown University, and his JD from Boalt
Hall, University of California at Berkeley. He
lives with his partner, Melissa Barron, and
their family in Oakland, CA.
Jennifer Raiser, Treasurer
Jennifer Raiser is an author and
manager. She is a regular contributor to the San
Francisco Chronicle and Huffington Post, and her
online magazine, SFWire.com. She also develops
marketing materials and annual reports for
professional clients. She also works with her
family real estate development organization. For
two decades, she was the Founding CEO of Raiser
Senior Services, a full-service provider of luxury
retirement communities offering health care,
hospitality, and long-term assisted living care.
She also has experience in management consulting,
advertising, and marketing, working with Fortune
500 companies on a wide range of communications
projects. She is the author of Burning Man: Art on
Fire, (2014) In the Spirit of Napa Valley, (2015)
and Designing Retirement Communities for the
Future, (1997.)
Jennifer is the Treasurer of Burning Man
Project, and has been involved with Burning Man
since 2006. “Burning Man is such a powerful
force for social change – it gives people
permission to be the person they want to be.
It’s the culture of the future.” On playa, she
volunteers as a Black Rock Ranger and for other
departments, hosts a theme camp, and runs The
Kazbus art car.
Jennifer is a longtime nonprofit volunteer,
having served on the Boards of the Silicon
Valley Community Foundation, Peninsula Community
Foundation, Junior Statesmen Foundation,
Community Gatepath, and Coyote Point Museum. She
received a BA in English Literature and an MBA,
both from Harvard University, and lives with her
family in San Francisco.
Chip Conley is an entrepreneur,
business leader, and author. He is currently head
of Global Hospitality and Strategy for Airbnb, and
Founder of Fest300, a website dedicated to
festival culture. Previously, he was the founder
and CEO of Joie de Vivre Hotels, a boutique hotel
company known for transformational leadership
practices and innovative design. A committed and
creative philanthropist, Chip is the founder of
San Francisco’s annual Celebrity Pool Toss to
benefit inner city youth programs. He is the
author of the New York Times bestseller, EMOTIONAL
EQUATIONS: Simple Truths for Creating Happiness +
Success, as well as PEAK: How Great Companies Get
their Mojo from Maslow, The Rebel Rules: Daring to
be Yourself in Business, and Marketing that
Matters: 10 Practices to Profit Your Business and
Change the World.
Chip has been attending Burning Man since 2000.
He has been involved with the Black Rock Arts
Foundation (BRAF) and has presented the keynote
speech at the Burning Man Global Leadership
Conference, a four day event for Burning Man
Regional Network organizers and community
leaders. He says, “My favorite Principle is
Immediacy as that one usually brings a bounty of
serendipity.” Chip holds a BA and an MBA from
Stanford University. When he is not travelling
to his favorite festivals, Chip works around the
world and lives in San Francisco.
Christopher Bently moved to San
Francisco in 1984 where he immediately developed a
deep love for the city, its architecture, and its
people. Today he is an avid environmentalist,
musician and businessman with an affinity for
foreign languages and travel. In 2001, he founded
Bently Holdings, an environmentally conscious,
investment and holding company focused on
architecturally significant and historic buildings
as well as preserving open land. Working to
maintain the harmonic balance between nature and
civilization also prompted the endeavor of Bently
Biofuels, which produces biodiesel processed from
waste vegetable oil for consumer and agricultural
use.
It was his first voyage to Black Rock City that
revolutionized his life. The Playa is where he
learned of a community based solely on gifting,
art, music, self-reliance, and love. This
profound experience prompted a major course
correction in his life and made him the awarded
philanthropist he is today. He advises and sits
on the board of several organizations, both
for-profit and nonprofit, that are associated
with preserving the environment or the arts.
Chris is a very proud member of the communities
of San Francisco and Black Rock City, and is
always working to improve, maintain and merge
the spirit and integrity of both.
David Walker is the Executive
Director and CEO of the Nevada Museum of Art in
Reno. He launched the museum’s Center for Art +
Environment, an internationally recognized
research initiative, has organized numerous highly
acclaimed exhibitions and publications, and has
overseen the museum’s institutional expansion. He
previously served as Dean of Public Programs at
Art Center College of Design in Pasadena, where he
led program and facilities growth. In Los Angeles
he founded Design High School, a public charter
school with a design-based curriculum. Prior to
that, he served as director and founding partner
of the Walker and Walker Art Gallery in Santa
Monica, and was an associate with the investment
banking firm McBain, Rose Partners. He has written
numerous articles and was founding publisher of
Element, the arts quarterly. An occasional rock
musician, David has been instrumental in welcoming
Burning Man art to the public realm. In 2007,
David orchestrated the acquisition of Guardian of
Eden, a major sculpture created by Kate Raudenbush
for the Nevada Museum of Art’s permanent
collection. That project compelled his first visit
to the playa in 2008, and he has attended every
year since, often as a guide for other art
enthusiasts.
David received his BA from Humboldt State
University, did his graduate work at the Otis
Art Institute of the Parsons School of Design,
and the Center for Creative Leadership. He lives
with his wife in Reno.
Jim Tananbaum is founder and CEO
of Foresite Capital. He has been a Burner since
2008. For the last 20 years, Jim has been an
entrepreneur, a company builder, and a change
agent in healthcare. Foresite Capital currently
has significant investment interests in cancer
treatments, cancer diagnostics, Type II Diabetes
treatments, obesity and health care delivery. Jim
is an avid electronic and live music fan, and
contemporary art patron.
Kay Morrison is a pivotal volunteer leader
throughout the Burning Man community. In addition
to serving on the board, she is a member of the
Meta-Regional Committee and a Burning Man Regional
Contact for Seattle. For many years Kay led
Ignition Northwest, the Seattle Regional group,
and its weeklong event, Critical Northwest. She is
also a lead artist for the Iron Monkeys, a
Seattle-based blacksmithing collective which
produces large-scale art for Black Rock City,
including “Guardian of Dawn”(2013), “Agora of
Light”(2014), and “Well of Darkness”(2015).
Kay first ventured to the Black Rock Desert in
2000, and ran the Space Virgins camp for six
years. On playa, she also works with the Fire
Conclave to manage the 1,400 performers who
light up the Great Circle before the Man Burns.
“I love that this community encourages people to
try anything they can put their mind to. In
Burning Man culture, you can be whatever and
whomever you want to be if you set your mind to
it and do the work.”
A lifelong community activist, Kay has worked
with numerous nonprofit organizations, including
NPower information technology services, Capitol
Hill Arts Center, and Shunpike fiscal
sponsorship organization. She lives in Seattle,
Washington.
Leo Villareal is an
internationally renowned artist and sculptor
working with space, time, and light. He has
created many large scale, site-specific
installations including San Francisco’s “The Bay
Lights”(2013), and “Buckyball” in New York’s
Madison Square Park. His work is in the permanent
collection of major museums, including the
National Gallery of Art in Washington DC, the
Museum of Modern Art, New York, and was the
subject of a major career retrospective at the San
Jose Museum of Art. Villareal has been
commissioned by federal and state agencies to
create installations in public spaces, including a
New York City subway station, and a courthouse in
El Paso, Texas. He began his artistic career at
Interval Research, a Palo Alto think tank.
Villareal has attended each year of the Burning
Man event in Black Rock City since 1994, and is a
founder of the Disorient theme camp. “My first
work of electronic art was developed to find my
way back to camp,” he says, “And Burning Man has
continued to be a major influence on my work. I
always discover some new way of seeing once I am
there.”
Leo received his BA in Installation Sculpture
from Yale University, and his Masters at the
Interactive Telecommunications Program of New
York University. Villareal lives in New York
City and Marfa, Texas with his wife, Yvonne
Force, and their two children, Cuatro and Lux.
Matt Goldberg is QVC’s Senior
Vice President of Global Market Development,
responsible for driving global expansion for the
$9 billion multichannel retail organization. In
2015, his team led the “green field” build of QVC
France, and the $2.4 billion acquisition of
zulily. He has more than 20 years’ experience in
global business development, new market entry,
strategy and operations. Previously, Matt served
in a number of leadership positions in media and
technology, most recently as CEO of Lonely Planet,
where he focused on the transformation of the
business, growing digital revenue and leading
geographic expansion into China, India, Brazil,
and Russia. Matt began his career in public
service, working as Director of Strategic Planning
for the Illinois Housing Development Authority, as
an Assistant to Governor Jim Edgar of Illinois,
and as Campaign Officer for the Liberal Party of
Australia.
Matt first discovered Burning Man in 2003. He
credits his annual experience in Black Rock City
with rekindling his own creative impulse,
entrepreneurial drive, and deep personal
connections. “Burning Man is a blank canvas,
with the power to inspire so many to unleash
creativity, consider possibility, and tap
generosity. It has the potential to serve as a
catalyst for positive change in the world.” Matt
is a foodie who loves to bring the gift of
culinary experience to the playa, once
collaborating with one of LA’s top chefs to
provide a seven-course dinner to several hundred
first-come, first-served participants.
Matt earned his BA in English Literature from
Cornell University, his Masters degree in
International Relations from the University of
Melbourne, Australia, and his MBA from Stanford
Graduate School of Business. He currently serves
as an advisor and board member for a number of
nonprofits, including Lumina Foundation
(Indianapolis, IN) Cornell University Council
(Ithaca, NY), The Conversation Media Group
(Australia and US,) and The University of
Melbourne USA Foundation (New York, NY). Matt
lives with his wife and children in Short Hills,
NY.
Mercedes Martinez is a teacher,
performer, film producer, and full-time mother of
three vibrant young children. A longtime Burner
since 2001, she met and married her husband, film
writer/director Chris Weitz, on the playa. She has
devoted significant time to endeavors in Black
Rock City, including founding the Ashram Galactica
theme camp, and writing and editing the Black
Rocker magazine. “I consider my biggest Burner
accomplishment to be bringing my kids to the event
and actually leaving with them – leaving no
trace!”
A committed hands-on community leader, Mercedes
is also active in many nonprofit organizations,
and serves on the Boards of Homeboy Industries
and Seven Arrows Elementary School. Mercedes
received her BA in Film, Theater and Television
from UCLA.
Michael Farrah has worked for the
past two decades in government and politics at the
municipal, state, and national levels. Farrah has
been an advisor to public officials including San
Francisco Mayors Edwin Lee, Gavin Newsom, and
Frank Jordan, San Francisco Supervisors Michela
Alioto-Pier, Bill Maher, Angela Alioto, Annemarie
Conroy, and Barbra Kaufman, and US Congressman Tom
Lantos. He continues to advise major local and
national candidates and elected officials. In
addition to serving on the Board of Burning Man,
he has served on the Board of the Arab Culture and
Community Center in San Francisco. His first
documentary film, which explores gentrification
and economic inequality in New York City, is
called Class Divide and was released in December,
2015.
Mike first came to the Black Rock Desert in
2004, and was immediately captivated by the
immersive experience of art and community. He
says Burning Man fundamentally changed the way
he viewed government, its responsibility to the
arts, and the way community can be built. “The
transformational power of Burning Man is in its
ability to make everyday life seem different
after you have been to the playa. The goal of
the Burning Man Project is to take the
principles of the playa away from the playa.”
Mike Farrah earned his BA in Governmental
Studies at St. Marys College of California. He
currently lives in New York City with his wife,
Maya Draysin, and his two young sons.
Rae Richman is Head of Global
Citizenship for Airbnb, where she is responsible
for activating the company’s assets for social
good. She has more than fifteen years of
experience providing strategic consulting to
organizations of all sizes, including family and
corporate foundations, leading nonprofits, and a
wide range of Fortune 400 global companies.
Previously, she was the Vice President of the Bay
Area office of Rockefeller Philanthropy Advisors
and Senior Manager of Consulting Services at
Business for Social Responsibility. She has also
served as a consultant and meeting facilitator to
nonprofits and values-based organizations to
ensure maximum goal achievement, productivity and
creativity. She began her career in marketing and
production management with entertainment,
multimedia, and tech companies.
Rae has attended Burning Man every year since
1996. From 2002 – 2006 she facilitated the
board and senior staff retreats of the
organization and then served as a Board Member and
Officer of the Black Rock Arts Foundation from
2006-2012. She became a founding board Member of
the Burning Man Project in 2012. Rae has worked
in numerous capacities on playa, including with
the Media team as a “Larry Rustler”
and as a founding member of the External Relations
team. She has also been involved with numerous art
projects, including Otic Oasis and The Temple of
Whollyness. “I had a transformative
experience 20 years ago when I first came to the
playa and knew that I needed to have my life and
work be more aligned with my values. I came home,
quit my job, and started on my career path in
corporate social responsibility. This shift, and
the network of authentic connections I’ve
made in the Burning Man community, have led to the
most enriching personal and professional
experiences in my life.”
Rae earned her BA from the University of Virginia,
and her MBA from the University of California,
Berkeley-Columbia Executive MBA Program. She lives
in San Francisco with her husband, Tomas McCabe.